The Art of Altitude

Privacy Policy

Last updated: June 11, 2026

The Most Thing, LLC, an Illinois limited liability company, doing business as The Art of Altitude (“The Art of Altitude,” “we,” “us,” and “our”), operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience (the “Services”). The Art of Altitude is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, make a purchase or other transaction using the Services, communicate with us, or otherwise interact with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact information, including your name, billing address, shipping address, email address, and phone number.
• Payment and transaction information, including payment method details, transaction details, order history, purchase activity, refunds, exchanges, and payment confirmations.
• Account information, including usernames, passwords, preferences, settings, and customer support history.
• Order and fulfillment information, including purchased items, customization requests, artwork submissions, shipping preferences, fulfillment status, and tracking information.
• Communications with us, including emails, support inquiries, reviews, survey responses, SMS communications, and other messages.
• Device and technical information, including IP address, browser type, device identifiers, operating system, network information, referral URLs, and approximate location information.
• Usage and browsing information, including interactions with the Services, pages viewed, clicks, scrolling behavior, search queries, shopping activity, and engagement with advertisements or marketing communications.
• Marketing and advertising data, including interactions with emails, advertisements, promotions, and retargeting campaigns.
• Fraud prevention and security information, including information used to authenticate transactions, detect suspicious activity, and protect our Services.

We may infer your approximate location (such as city, region, or country) from your IP address. We use this approximate location for purposes such as fraud detection and security, displaying appropriate regional content and pricing, meeting our legal obligations, and analyzing how the Services are used. We do not collect precise geolocation (such as GPS coordinates) from your device.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you when you create an account, place an order, subscribe to communications, submit artwork, contact us, or otherwise interact with the Services.
• Automatically through the Services, including from your device, browser, cookies, pixels, analytics tools, and similar technologies.
• From Shopify and service providers that help us operate the Services.
• From advertising, analytics, marketing, fulfillment, shipping, and fraud prevention partners.
• From social media platforms, advertising networks, and third-party integrations.

How We Use Personal Information

Providing and Improving the Services

We use personal information to provide, tailor, and improve the Services, including to process orders and payments, fulfill purchases, create and manage customer accounts, provide shipping and tracking updates, facilitate returns and exchanges, process custom artwork or personalization requests, coordinate print production, framing, packaging, and shipping, remember preferences, improve website functionality and user experience, personalize content and recommendations, and maintain and improve the Services.

Marketing and Advertising

We may use personal information for marketing and promotional purposes, including to send promotional emails and SMS messages, provide abandoned cart reminders, deliver personalized advertisements, perform remarketing and retargeting, measure advertising performance, analyze customer engagement, and provide product recommendations and promotional offers.

Security and Fraud Prevention

We use personal information to authenticate transactions and accounts, provide a secure payment and shopping experience, detect and prevent fraud or abuse, investigate suspicious activity, maintain platform security, enforce our policies and agreements, and protect our business, customers, and Services.

Customer Support and Communications

We use personal information to respond to inquiries, provide customer service, send order-related communications, send account notifications, and maintain our business relationship with customers.

Legal and Compliance Purposes

We may use personal information to comply with applicable law, respond to valid legal process, respond to requests from law enforcement or government agencies, resolve disputes, participate in civil discovery, litigation, investigations, or other legal proceedings, enforce agreements and policies, and protect legal rights and interests.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, as permitted or required by applicable law and subject to this Privacy Policy. Such circumstances may include:

• With Shopify and trusted service providers who assist with website hosting, payment processing, analytics, cloud storage, fraud prevention, customer support, communications, fulfillment, and shipping.
• With print-on-demand and fulfillment providers, including Artelo, for the purpose of producing, framing, packaging, customizing, and delivering orders.
• With shipping carriers, logistics providers, and order tracking providers.
• With marketing, analytics, and advertising partners, including Meta, Google, Pinterest, TikTok, Klaviyo, Microsoft Clarity, Shopify, and similar providers.
• With professional advisors, contractors, affiliates, and business partners.
• When you direct, request, or otherwise consent to our disclosure of information to third parties.
• With government authorities, regulators, law enforcement agencies, or other parties where required by law or legal process.
• In connection with a business transaction such as a merger, acquisition, financing, bankruptcy, or sale of assets.
• To enforce our terms, policies, and agreements, and to protect the rights, property, safety, and security of our business, customers, users, or others.

When fulfilling orders, we may share information such as your name, shipping address, billing address, email address, phone number, order details, tracking information, and customization or artwork information.

We may also use internal fulfillment systems and integrations that temporarily process personal information in order to transfer order information between Shopify and fulfillment providers such as Artelo and to monitor fulfillment status. These systems are not designed to permanently store customer names, shipping addresses, or other sensitive personal information beyond the time reasonably necessary to complete the transfer and operational processes.

We work with service providers that support our business operations and expect them to handle personal information in accordance with applicable laws and industry practices.

Notwithstanding anything to the contrary in this Privacy Policy, text messaging originator opt-in data and consent are not shared with, sold to, or otherwise disclosed to any third parties for their own marketing purposes.

Cookies, Analytics, and Advertising Technologies

We and our partners use cookies, pixels, tags, session replay technologies, APIs, and similar technologies to operate the Services, remember preferences, improve website functionality, analyze usage and performance, personalize content, detect fraud, measure advertising effectiveness, and provide marketing and advertising services.

Our website uses cookies and similar technologies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages by email or text message.

These technologies may collect information about your device, browser, IP address, interactions with the Services, browsing behavior, purchase activity, and engagement with advertisements and communications.

We may use technologies and services provided by Shopify, Google Analytics, Google Ads, Meta, Pinterest, TikTok, Klaviyo, Microsoft Clarity, and similar advertising and analytics providers.

Some technologies may record interactions with the website, including clicks, scrolling, navigation behavior, and page interactions.

Depending on your jurisdiction, you may have the ability to manage cookies or opt out of certain targeted advertising activities through browser settings, cookie preferences, Global Privacy Control signals where supported, or platform-specific opt-out tools.

Email, SMS, and Cart Communications

By providing your email address or phone number, starting a checkout, subscribing to communications, or otherwise interacting with the Services, you may receive transactional or marketing communications from us, subject to applicable law.

These communications may include order confirmations, shipping notifications, customer support communications, abandoned cart reminders, promotional emails, SMS marketing messages, review requests, and product recommendations.

Consent to receive marketing communications is not a condition of purchase.

Message and data rates may apply for SMS communications. Message frequency may vary.

You may opt out of marketing emails by using the unsubscribe link included in the email. You may opt out of SMS communications by replying STOP where applicable.

We may use providers such as Klaviyo, Shopify, telecommunications providers, and similar vendors to deliver these communications.

We use the phone number you provide solely to send the transactional and marketing messages described above, and we share it only with the service providers (such as Klaviyo, Shopify, and telecommunications providers) that help us deliver those messages. Text messaging originator opt-in data and consent are not shared with any third parties, and this information will not be sold. Your mobile opt-in and consent are excluded from the data sharing and selling described elsewhere in this Privacy Policy.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services may be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

We may also use certain Shopify enhanced features and integrations that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify.

In these circumstances, Shopify may be responsible for certain processing of your personal information, including responding to requests to exercise rights over the use of your personal information for those purposes.

To learn more about Shopify’s privacy practices and rights you may have, visit https://privacy.shopify.com/en.

International Transfers

Your personal information may be transferred to, stored in, or processed in countries outside your country of residence, including the United States.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms where required by applicable law, including the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Agreement or Addendum, or other approved transfer mechanisms, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Lawful Bases for Processing for EEA and UK Users

If you are located in the European Economic Area, United Kingdom, or similar jurisdictions, we may process your personal information under one or more of the following legal bases, as permitted or required by applicable law:

• Performance of a contract with you.
• Compliance with legal obligations.
• Legitimate business interests.
• Your consent.
• Fraud prevention, abuse prevention, and security purposes.

Our legitimate interests may include operating and improving the Services, marketing and advertising, analytics and performance monitoring, fraud prevention, customer support, fulfillment and logistics, and enforcing our agreements and policies.

Security and Retention

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute or perfect security. Information sent to us may not be secure while in transit, and we recommend that you do not use unsecure channels to communicate sensitive or confidential information.

We retain personal information for as long as reasonably necessary for purposes including fulfilling orders, maintaining records, customer support, fraud prevention, legal compliance, dispute resolution, enforcing agreements, maintaining business operations, and supporting ongoing customer accounts and communications.

Children’s Privacy

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided personal information to us, please contact us so we can take appropriate action.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age, as those terms are defined under applicable privacy laws.

Your Rights and Choices

Depending on where you reside, you may have certain rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and may be subject to exceptions under applicable law.

Depending on your jurisdiction, your rights may include:

• The right to access or know the personal information we hold about you.
• The right to request correction of inaccurate personal information.
• The right to request deletion of personal information.
• The right to receive a copy of personal information and request portability where applicable.
• The right to object to or restrict certain processing activities.
• The right to withdraw consent where processing is based on consent.
• The right to opt out of targeted advertising, profiling, or certain data sharing activities, including activities that may be considered a “sale” or “sharing” under applicable privacy laws.

If your browser or device transmits a legally recognized opt-out preference signal, such as Global Privacy Control (GPC), we may treat that signal as a request to opt out for that browser or device where required by applicable law.

You may also manage certain advertising preferences through browser settings, cookie preferences, Global Privacy Control signals where supported, or platform-specific opt-out tools.

You may opt out of promotional emails at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as messages about your account, orders, customer service inquiries, or transactions.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

We may need to verify your identity before processing requests, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting a request from an authorized agent, we may require proof that the agent is authorized to act on your behalf, and we may require you to verify your identity directly with us.

We will respond to privacy requests in a timely manner as required by applicable law.

You may exercise rights by contacting us at help@artofaltitude.com.

To learn more about how Shopify uses your personal information and rights you may have, including rights related to data processed by Shopify, visit https://privacy.shopify.com/en.

Do Not Sell or Share My Personal Information

We may share certain personal information — such as identifiers, device and usage information, and browsing or shopping activity — with advertising and analytics partners in order to deliver targeted or cross-context behavioral advertising. Under certain U.S. state privacy laws, including the California Consumer Privacy Act (as amended by the California Privacy Rights Act), these activities may be considered a “sale” or “sharing” of personal information, even when no money is exchanged.

You have the right to opt out of the sale or sharing of your personal information for these purposes. You do not need to create an account to do so, and we will not discriminate against you for exercising this right. You may opt out at any time by any of the following methods:

• Email us at help@artofaltitude.com with the subject line “Do Not Sell or Share My Personal Information.”
• Enable a Global Privacy Control (GPC) signal in a supported browser or device. Where required by applicable law, we will treat a GPC signal as a valid request to opt out for that browser or device.
• Adjust your cookie and tracking preferences using the cookie banner or preference tools available on our website.

Because opt-outs tied to cookies or browser signals are specific to the browser and device you are using, you will need to renew your choice if you use a different browser or device, or if you clear your cookies.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below.

Depending on where you live, you may have the right to appeal our decision regarding a privacy request or lodge a complaint with your local data protection authority or other applicable regulator.

Third-Party Websites and Services

The Services may contain links to third-party websites or platforms.

If you follow links to websites, platforms, or services not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We are not responsible for the privacy, security, accuracy, completeness, reliability, or practices of third-party websites or services.

Information you provide on public or semi-public venues, including information shared through third-party social networking platforms, may be viewable by other users of those platforms and may be used by us or third parties without limitation, except as otherwise required by applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice where required by applicable law.

Contact

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise privacy rights available to you, you may contact us at:

The Most Thing, LLC d/b/a The Art of Altitude
help@artofaltitude.com
+1 312-361-0354
2501 Chatham Rd; Springfield, IL 62704 (product returns are not accepted at this address)